June 18, 2009

The Real Poop On Marketing

TAC is on vacation. This post originally appeared on April 15, 2008

A recent blog by AdBroad got me thinking that we may be flushing millions of dollars right down the old crapper.

It turns out that in marketing today, poop is some valuable shit.
  • A big-time Manhattan spa is offering a Japanese-style "Geisha Facial" which features all the goodness of real bird droppings.
  • Peter Jones, an upscale retailer in London, is offering the world's most expensive cup of coffee. At £50 (these days, that's about 10 million dollars) you can get a cup of coffee made with real cat excreta.
  • And finally, if rubbing it on your face, drinking it, and sending it to loved ones isn't enough, now you can live in it. Michigan State researchers have developed the Eco-Floor, a floor for your home made of -- you guessed it -- cow shit.
Brown is the new green -- or -- what can brown do for you? You pick.

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